THE SOLUTION

For this project, establishing an open and encouraging tone was key, paired with a fresh, contemporary visual identity. The color palette was designed to make the brand feel approachable while remaining distinct. Angular, sans-serif typography adds a sense of accessibility and modernity. Photography was carefully chosen to foster relatability with the target audience. The result is a brand that feels both authoritative and welcoming, positioning itself as the go-to bootcamp for women and gender-diverse learners.